Skint Chic: The Obscenely Wealthy Celebs Cashing In on Britain's Cost-of-Living Crisis
From millionaire influencers documenting their 'budget meal prep' to primetime dramas where trust fund darlings discover the horror of a supermarket own-brand, Britain's entertainment industry has developed a deeply weird obsession with watching the rich perform poverty. We investigate who's profiting, who's being insulted, and why we can't seem to look away.
Jul 15, 2026